April 28, 2009
Bing Crosby Show - March 12, 1953
This week, we turn back to Bing Crosby’s show for General Electric, originally broadcast on CBS. The program of March 12, 1953 features guest Jimmy Stewart.
In the show, Bing sings a swingin’ version of “Jeepers Creepers” as the first tune, then a big chunk of the program is taken up by banter and an extended comedy sketch/GE commercial with Jimmy talking about being on Jack Benny’s television program and then shopping for a General Electric washer for his wife.
The program was transferred from an original Radio Recorders laquer transcription set. These are a group of KCBS/KCBS-FM, San Francisco, airchecks that I obtained recently of Bing’s show. At the opening, you’ll hear the station ID and a bit of a fun singing Burgermeister Beer commercial.
More Bing pitching for GE in the coming weeks in the blog.
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Jim B. said,
May 2, 2009 @ 9:20 am
Sounds like they cut the beer spot to join the network.
Is Veola Vonn playing the clerk? It sure sounds like her.
Kurt said,
May 12, 2009 @ 4:04 pm
Many of these GE shows have proved elusive for me, so thanks much for this one and will be looking forward to the rest!