Lanny Ross was a singer who had a long career on radio, nightclubs and in films. His better known films include the 1939 animated feature "Gulliver's Travels" and "Stage Door Canteen" from 1943. On radio, he appeared with Annette Hanshow on the "Maxell House Show Boat". By the late 50s, Ross was hosting a morning program weekdays on WCBS in New York at 9:05 am each morning. He would spin records and perform songs live in the studio.
In this 20 minute excerpt of his show from October 30, 1957, Lanny Ross is celebrating his 25th anniversary in radio and several song-pluggers from music publishers stop by and give him a cake and greetings on the anniversary. The program includes live and recorded commercials for Bromo Quinine cold tablets, Pepperidge Farm (featuring Titus Moody), Libby's and Petrie Wine.
You can read a wire story about Ross's anniversary at the Google News archives.
The show was transferred from an original 10.5" full-track reel to reel tape running at 7.5 inches per second, probably recorded directly off the sound board in the studio.
This one was a mess to deal with - the tape, which came from the estate of a WCBS engineer, was covered in mold. I had to discard the tape box and give the tape itself a thorough cleaning before attempting a transfer. There's no picture, since the tape only included a brief handwritten notation of "Lanny Ross Anniversary".