rand’s esoteric otr

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Farm Fresh Audition, May 9, 1949

February 13th, 2009

Up next on the blog is an interesting little local program of special interest to our listeners in the Southwest.

"Farm Fresh Audition", likely titled "Ghiz Quiz", is a quiz show recorded in a grocery store in Pheonix, Arizona by radio station KTAR.  In the show, housewives going about their shopping try their hand at winning groceries at the Farm Fresh Market #3 in downtown Phoenix by answering trivia questions about Arizona.

transcription label

I'm not sure if this program was actually broadcast since it's labeled as an audition.  Anyone know what the phrase "Dubbed FM Wire" might mean on the disc label?

KTAR, according to Wikipedia, was originally licensed as KFAD in 1929 and changed their call sign to KTAR in 1930.  The station was the hub of the Arizona Broadcasting System, which fed programs to various stations around the state, from 1939 to 1975.  The station's been through a number of ownership changes over the years; it's currently a sports-talk station broadcasting programs from ESPN radio and acting as the flagship station for the Phoenix Suns, Arizona Diamondbacks and other area teams.

The show was transferred from an original KTAR lacquer.


  • Saint Russell

    Dubbed from a wire recording, maybe?

    Feb 14, 2009 at 1:23 am
  • ykw

    If it were a national network broadcast, it would almost certainly mean it was recorded directly off a dedicated AT&T or Western Union line and intended for transmission on an early FM station.

    Far as I’m aware, though, KTAR didn’t operate on the FM band until very recently — and, in any event, they would have been the originator of such a broadcast, rather than a station picking it up from elsewhere.

    Saint Russell’s idea is possible, but why abbreviate “from” in a way that would undoubtedly cause confusion among radio professionals? And why a wire recording in 1949? Steve Allen was already using tape on his local KTAR programs before then.

    Feb 15, 2009 at 4:37 am
  • Al

    I love this type of obscure local programming! Thanks for sharing!!

    Feb 15, 2009 at 2:31 pm
  • KL from NYC

    I’ll go with the recording wire theory: It’s a location recording, and recording wire could be edited. Tape recorders were probably still very expensive at that point, so even if the station had one, it wouldn’t mean that everyone would get to use it.

    It’s fun to guess, but do you think there’s anyone who worked at the station (now retired) who could answer the question?

    Jun 23, 2010 at 2:53 am
  • KL from NYC

    This one’s not working. Can’t get the mp3 to play. (At least you can tell that I read all your information before I listen to the program.)

    Jun 23, 2010 at 3:07 am