rand’s esoteric otr

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NBC - The Good New Summertime

June 25th, 2010

Since summer is upon us, it might be a good time to think about advertising on the radio?

What?  No one listens to radio in the summer?

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Of course they do!  At least that's the message from the National Broadcasting Company in this special 78 rpm disc sent out to ad agencies and potential advertisers.  In "The Good New Summertime", we hear a little comedy sketch where intrepid employee Ernest Truex saves the day by getting his company to advertise on the radio during the summer months.

Our mp3 was transferred from an original NBC 12" shellac 78 rpm disc pressed by RCA Victor, matrix number 07813-1.  The other side of the disc is the commercial release, "Summertime", from Porgy and Bess, performed by Helen Jepson, matrix number 11881-A from album C 25-7, and includes the original Red Seal Victor "scroll" label for that side of the disc.

Is it just me, or does Truex sound a little "light in the loafers"?

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  • ykw

    “Is it just me, or does Truex sound a little ‘light in the loafers’?”

    Well, yes and no. When radio and talkies came around, he found himself in demand as a somewhat ballsier Wallace Wimple type. More than a little wussie, but not quite really all that swishy or hopelessly henpecked, either.

    In real life, though, he was something of a hetero “player”: three wives, several other ladies both in-between and during his marriages.

    Jun 26, 2010 at 1:31 am