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Village Store - Pgm 87

July 10th, 2012

Some comedy now with the "Sealtest Village Store", a series with a bit of a convoluted history.

Originally the series premiered in 1943 with Joan Davis as a followup to the "Rudy Vallee Show".  Davis got her own solo show in 1945, with her co-host, Jack Haley, taking over hosting dues until he departed in 1947.  Then, Eve Arden emerged from the cast to carry the program and she was later joined by Jack Carson.  Both Arden and Carson left the program in 1948, with Arden starring in her own sitcom, "Our Miss Brooks".


Program 87 of the series, heard on the Armed Forces Radio Service as "Village Store", was originally broadcast on NBC on May 17, 1945.  The episode has a wartime theme, with Jack trying to make up his mind whether he's going to buy a speedboat or a War Bond.

The mp3 was transferred from an original AFRS vinyl transcription and appears to be a previously lost episode of the series.

There's probably plenty more episodes of this series to emerge from AFRS discs.  Despite being on the air for a few years, Goldin only lists 23 programs existing in his database.


  • Dr. OTR

    Thanks so much for this! I’ve really become a fan of Joan Davis’ radio work, and this series was a lot of fun. It’s light and fluffy — perfect for late night listening when I’m doing the dishes. There were dozens of workaday comedy variety shows like this one that aren’t very well remembered (and often don’t aren’t well represented among surviving shows), which is a pity because they reveal a lot about the character and values of the country at the time. So if you have any more WWII variety comedy shows, please post ‘em!

    Jul 11, 2012 at 11:06 am