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World Program Service - Disc 191

December 10th, 2009

If you've been listening to the World Program Service Christmas dramas the past couple of weeks on the blog, you might wonder what other kinds of material are contained on these station library discs.

transcription label

Listener Micheal Utz donated a fun one to my collection.  World Program Service Disc 191, "World Commercial Jingles", is a fun series of generic vocal jingles that might have been used as part of commercials at a local station in the 40s, and 50s.  The cuts, repeated in pairs on the disc, are for a beverage, ice cream, and drive-in movie theaters.

The cuts were transferred from original World Program Service red vinyl vertical cut transcription, matrix number BB-50213-A1.

Thanks again, Michael!

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  • George

    Interesting! I’m wondering one thing about this disc. Why did they have the same cut twice in a row? Did they play one cut at the beginning of a live commercial, then while the announcer did his thing, the engineer cued up the second cut to play at the end?

    Dec 10, 2009 at 10:34 pm
  • randsesotericotr

    You have to remember that these were distributed to stations for a working library they might use for live broadcast or production work. So they would put two copies of the cut on a disc so that if one got a “cue burn” or was scratched, you could use the other. If you had a sponsor running ads at the station and their jingle got damaged, you couldn’t wait for a replacement disc if a cut got damaged.

    Dec 10, 2009 at 10:41 pm
  • mackdaddyg

    Of course!! I had forgotten about the dreaded “cue burn” issue. That makes much more sense. Thanks!!!

    Dec 11, 2009 at 9:46 am
  • Robert

    Either my ears need cleaning, or those jingle singers sound like they have New Zealand accents. Either way, great find!

    Jan 17, 2010 at 12:40 am
  • KL from NYC

    I love these. Thanks. I’ve managed to even get 1960s rock-and-roll commercials, and jingles used on European pirate radio stations (most of which were ripped-off from the US).

    Jun 28, 2010 at 8:41 pm