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Rosemary - May 7, 1947

May 3rd, 2010

This week, we continue a short run of three episodes of the 1940s soap opera, "Rosemary", that highlight a key plot in the soap, where Rosemary's amnesiac War vet husband discovers he had a wife and child before he met Rosemary.

transcription label

In the episode of May 7, 1947, Rosemary returns home from her jaunt to New York to look for Bill's previous wife and his child.  She's lost her job at the newspaper, with the position filled by someone else as Rosemary trotted off to the big city.  But, the kindly doctor in town is there to help Rosemary find another job.  At home, Rosemary tries her best to get her mother hooked up with the doctor and Rosemary's artist friend, Brad, consoles her and tries to help her forget her problems.

Will Rosemary find another job to support her mother and sister?  Will she finally get over that amnesiac husband of hers and respond to the advances of her wild and crazy artist friend?

The show was sponsored by Ivory Snow.  Notice how they separate the reminders about saving kitchen fat from the sponsor's product message?  I guess they didn't want to get housewives thinking too much about the fact that their favorite beauty bars and laundry soaps were being made from leftover hamburger grease.

Our show was transferred from an original line check Radio recorders lacquer transcription marked "Protection Copy".  The program appears to be previously lost/uncirculated.

Next week ... a very special episode of "Rosemary" where we finally meet [insert organ music here] the Other Woman....


  • Jim

    This is great.

    In the opening commercial “Janie you are wrong and slow” - wow, I can’t believe the advertiser said that. Though today I suppose they would just write a prescription for ritalin (or maybe Ivory Snowflakes given how the commercial turns out) and get on with it.

    The there is the next man waiting for Rosemary to dump Bill. And lets not leave mom out…

    But the best part is when Rosemary says she’d love to go and cook dinner for ?Dan?… I was surprised she didn’t offer to clean the house and scrub he floors thinking what fun that would be… None of this would go over in today’s world.

    Great episode - thank you Randy

    May 4, 2010 at 12:24 pm
  • randsesotericotr

    Trust me … this is just a warm-up for next week’s episode. You won’t believe it…

    May 4, 2010 at 12:38 pm
  • KL from NYC

    I have a question about the “Protection Copy” typed on the label. I was under the impression that CBS & NBC never used transcriptions for broadcasting until Bing Crosby forced one of them to use tape (which would be post-WWII). So, do you know if they were using tape at this point, with a back-up transcription disc? Did they stop doing the soap operas “live” after the war?

    Jun 27, 2010 at 8:19 pm
  • randsesotericotr

    That’s an interesting question and I can’t really say for sure.

    This episode would seem a bit early to have originated on tape - ABC used tape for the first time on Crosby in 1948, I believe.

    The “protection copy” notation might mean that the show was broadcast via transcription and this was a spare “protection copy”. Or, it could mean that it was a rehearsal recording used as a “protection copy” in case of difficulty during the live broadcast.

    I know they were doing many network shows on tape in the 1950s, including soaps.

    Jun 27, 2010 at 8:55 pm