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Victor Radio-Tone Demonstration

September 25th, 2009

In this post, a disc that isn't a radio broadcast, but one meant to simulate one.

record label

It's the "Victor Radio-Tone Demonstration", a 78 prepared by Victor for dealers to show off the sound of one of their radio-phonograph combinations.  It's a fairly common record and easy to find on auction sites, but we offer it here in its more-rare Canadian pressing version which features a white "batwing" label, rather than the more common US version pressed with a black "scroll" label.

record label

The first side of the disc features Milton Cross and his round tones extolling the virtues of Victor's dedication to superior sound; the second side consists of the theme song to the weekly Victor radio broadcast, called, appropriately, "Victory" and performed by the Nat Shilkret and the Victor Symphony Orchestra.

One 78 collectors discussion board I frequent dates the disc to late 1930 and notes that it was likely used to demonstrate the RE-57 sets.  You can see a photo of this model at this site.

Our mp3 was transferred from an original Canadian pressing of the disc, matrix numbers D-1-A and D-1-B.

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